Campus Recruitment Outsourcing


MBA / Engineering campuses have become an important source of talent for organizations in the current scenario of ever growing demand for quality talent at the bottom of the pyramid. And quite like what has happened with the media industry becoming more and more fragmented, the available pool of quality talent has also become fragmented.

There is a huge increase in the number of MBA / Engineering campuses and besides that more and more companies are deciding to go to campuses to hire giving campuses and students more options and reducing average intake for each company from a single campus.

Why Campus Hiring?

  • Building a Strong Resource Pool for the Future
    • Provide Future Business Managers for Expansion
    • Promote Management thought in the Organization
  • Safeguard against Attrition
    • Build Bench Strength to ensure Continuity of Business
    • Safeguard Organization Culture

The placement season starts in the 3rd year in Engineering colleges and the final semester for the MBA programs. This also varies as per the campus reputation. So what is required is a detailed plan for campus recruitment. It is a process which consumes a lot of time, needs a lot of coordination with campuses and also requires a lot of people to be able to maximise the returns from the campus recruitment process.

The above can be effectively done through outsourcing of the entire recruitment process. Following points illustrate how.

Why Outsource Campus Hiring?

  • Annual Recruitment Numbers from Campuses Vary
    • No. of Recruitment Managers cannot vary accordingly
  • Cast a Wider Net
    • An Organization might not be able to reach out to all possible candidates
      • Time Constraints
      • People Constraints
      • Location and Logistics Constraints
  • Saving on Management Time
    • Coordination with Institutes at an Individual level is a Cumbersome and time consuming process
    • Official Channels at each institute has a varying degrees of efficiency
  • Opportunity Cost of Management Time
    • With a small HR team, focus on current employees may be compromised

A good Campus Recruitment Outsourcing service would deliver on the following parameters:

  • Assist the organization in selecting the campuses
  • Set up the selection process in Consultation with the company
  • Execute Campus Recruitment Process end-to-end within timelines
  • Prepare an MIS on effectiveness of the process for review as well as for future feedback and assessment
  • Guarantee the integrity of the process

To be able to do the above, it will typically follow the following process:

  • Categorizing and Short-listing Institutes
  • Contacting Shortlisted Institutes for Placement Dates
  • Finalizing dates for the Pre Placement Talk with Institutes
  • Inviting Resumes from Institutes
  • Screening Resumes
  • Conducting Written Aptitude Tests, GDs and First Round Interviews at the Institutes

At the end of the day, a well executed Campus Recruitment Process will add a lot of value to the organization and if proper focus is given to it and the process is outsourced to professionals, the value addition can be enormous. I would go ahead and even say that the success of an organization would depend upon the quality of bench strength it builds from hiring from campuses.








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